Affiliate marketing in the betting and gaming niche is booming in India thanks to high engagement in events like the Indian Premier League (IPL) and major football leagues. Among the top programs available to Indian traffic in 2026 are the (96in Affiliate Program) and the 1win Partners program. Both offer monetization opportunities for marketers, bloggers, and traffic owners — but which one is better for Indian traffic? Let’s dive in. (96partner.com)
1. Commission Structure & Earning Models
96.com Affiliates
- Revenue Share Model: Up to 45% revenue share based on the number of active deposited players you refer. Affiliates begin earning commissions as they generate more active members, with tiered growth. (96partner.com)
- Simple Structure: Mainly focused on long‑term revenue sharing; no standard CPA or hybrid model publicly emphasized. (96partner.com)
Pros for Indian Traffic:
- Straightforward, easy to understand model
- Lifetime income from recurring player activity
Cons:
- Lower starting share compared with some competitors
- Mainly revenue share only — fewer upfront options (96partner.com)
1win Partners
- Revenue Share: Starts typically at 50% RevShare, often higher, and can scale for performance. (1winpartners)
- CPA (Cost Per Acquisition): Fixed payout for each qualified depositing user, with KPIs and flexible payout schedules. (1winpartners)
- Hybrid Model: Combines RevShare + CPA on request or negotiation. (1winpartners)
Pros for Indian Traffic:
- Higher starting RevShare than 96.com
- CPA option provides fast upfront earnings
- Hybrid model gives flexibility depending on traffic type (1winpartners)
Cons:
- CPA terms and hybrid pairing may require negotiation and may vary by traffic quality (1winpartners)
2. Payout Frequency & Flexibility
96.com Affiliates
- Offers weekly or monthly payouts depending on your selected schedule.
- Real‑time analytics and tracking help you monitor revenue share and player activity. (96partner.com)
Advantage:
Good flexibility for affiliates who want predictable payout timing.
1win Partners
- RevShare payments are processed weekly, typically every Tuesday.
- CPA payouts have a short hold period (about 7 days) and can be requested as needed.
- Dedicated affiliate app and tools help track earnings on the go. (1winpartners)
Advantage:
Faster payout frequency — good for cash flow — and more payment control, which can benefit affiliates relying on quick revenue cycles.
3. Traffic & Conversion Support
96.com Affiliates
- Offers real‑time tracking and personalized support.
- Optimized for diverse traffic sources: blogs, social, paid ads, SEO. (96partner.com)
Traffic Fit:
Good for content sites, blogs, and social campaigns focused on Indian bettors.
1win Partners
- Provides marketing creatives, high‑conversion landing pages, and tools tailored for Indian traffic.
- Offers personalized account management and analytics support. (1winpartners)
Traffic Fit:
Better infrastructure support for monetizing complex or paid traffic sources — especially with hybrid and CPA deals.
4. Tools, Tracking & Marketing Assets
96.com Affiliates
- Affiliate dashboard with tracking links and real‑time stats.
- Standard promotional banners and marketing creatives. (96partner.com)
1win Partners
- Advanced tools like ready‑to‑use promotional assets, language‑optimized creatives, and mobile dashboards.
- Provides optimization help and campaign setup tips. (1winpartners)
Edge:
1win’s tools are generally more robust for performance optimization — especially for affiliates scaling campaigns.
5. Revenue Potential: Head‑to‑Head Summary
| Feature | 96.com Affiliates | 1win Partners |
| Starting RevShare | Up to 45% (96partner.com) | 50%+ (can scale) (1winpartners) |
| CPA Availability | Not standard | Yes — widely available (1winpartners) |
| Hybrid Model | Not highlighted | Yes — RevShare + CPA (1winpartners) |
| Payout Frequency | Weekly/Monthly (96partner.com) | Weekly + flexible CPA (1winpartners) |
| Marketing Tools | Standard banners | Full suite + localized assets (1winpartners) |
| Support & Management | Basic support | Personal managers & advanced support (1winpartners) |
📊 Quick Verdict:
For Indian traffic targeting a mix of long‑term revenue and flexibility, 1win Partners generally offers richer earning potential thanks to higher RevShare starts, CPA options, and hybrid models. 96.com Affiliates is still strong for steady recurring revenue, especially if you focus on organic content channels. (96partner.com)
6. Which Program Pays Better for Indian Traffic?
Best for Organic & Long‑Term Revenue
96.com Affiliates — Simple, tiered revenue share with good recurring earnings from player lifetime value. Great for:
- SEO blogs
- Sports review sites
- Betting tip channels (96partner.com)
Best for Overall Earning Potential
1win Partners — Higher baseline RevShare, strong CPA options, and hybrid flexibility make it ideal for:
- Paid traffic campaigns
- Social media funnels
- High‑volume traffic networks (1winpartners)
If your audience is large and varied, and your strategy includes multiple traffic sources and monetization channels, 1win’s affiliate program tends to deliver higher commissions and faster payouts.
Conclusion
Both 96.com Affiliates and 1win Partners are solid affiliate programs in 2026 for Indian traffic. However:
- If you want straightforward, long‑term revenue sharing with minimal complexity, 96.com Affiliates is a strong choice. (96partner.com)
- If your goal is maximum earning potential, flexible earning models (CPA + RevShare), and powerful marketing support, 1win Partners typically leads — especially for Indian traffic with high conversion potential. (1winpartners)
Ultimately, the best program depends on your traffic style and strategy — but for many affiliates looking to scale, 1win offers a more versatile and higher‑paying opportunity.