The sports betting and online casino sports affiliate business is extremely competitive with its competition intensifying more in 2026 when the Indian traffic would record massive growth in IPL seasons and major sporting events. Three key affiliate programs you might consider are:
- Indibet Affiliate / Partners Program
- 1xBet Affiliation (1xBet Partners)
- Betwinner Affiliate Program
The comparison below will give details of the best program to use when it comes to Indian traffic, conversion goals, payout preferences and long-term earnings.
1. Commission Models & Earning Potential
Indibet Affiliate Program
- Offers a revenue share model, often up to around 40% of net revenue from referred players. (Indibet Partners –)
- Payments can be monthly or more frequently depending on terms and activity. (Indibet Partners –)
- Emphasis is on cricket and casino player retention, especially tuned for Indian audiences. (–)
✅ Best for: Affiliates with cricket/Indian gaming traffic who want steady recurring revenue from long-term players.
1xBet Affiliation Program
- Offers up to 40% revenue share on net player revenue, with lifetime commissions while players stay active. (1x.partners)
- Supports multiple commission models such as revenue share, CPA, and hybrid deals depending on partner negotiation. (1xpartners.com)
- Known for weekly payouts and global coverage in over 60 countries. (1x.partners)
✅ Best for: Affiliates with global or international betting audiences, multi-vertical traffic (sports + casino + eSports).
Betwinner Affiliate Program
- Revenue share typically starts around 25–40%, with top performers reaching higher tiers (reported up to ~50% in some payouts structures). (15M – iGaming educational platform)
- Offers CPA and hybrid deals selectively by agreement. (15M – iGaming educational platform)
- Payments on NET-7/15/30/60 schedules with a low minimum payout (e.g., $30). (Betwinner Guidebook)
✅ Best for: Affiliates targeting diverse global traffic with strong casino + sportsbook conversions and flexible tiered commission options.
2. Supported Traffic Types & Conversion Ease
Indibet
- Highly focused on Indian traffic, especially IPL/cricket audiences. (–)
- Converts well with localized content, blog posts, social promotion, and cricket/odds guides. (–)
👍 Pro: Local relevance often produces higher conversion rates for Indian niche content.
👎 Con: Less global brand recognition compared to bigger names.
1xBet
- Accepts global traffic sources and wide geographic reach. (1x.partners)
- Affiliate tools support social media, blogs, paid ads, and multiple languages. (1xpartners.com)
👍 Pro: Broad appeal beyond cricket — includes football, eSports, and international sports.
👎 Con: Broader scope might dilute niche targeting unless content is well-optimized.
Betwinner
- Strong global acceptance and broad sportsbook + casino coverage that attracts diverse audiences. (Gambling Partners)
- Variety of commission tiers helps tailor earnings to traffic quality and player activity. (15M – iGaming educational platform)
👍 Pro: Tiered commissions and multiple payout frequencies are good for scaling affiliates.
👎 Con: Some affiliates report payment delays or support responsiveness issues (varies by region).
3. Tools, Support & Affiliate Management
Indibet
- Provides affiliates with dashboard, tracking links, and creatives. (–)
- Support available via email/WhatsApp and account managers for guidance. (–)
1xBet
- Offers advanced real-time analytics, promo materials, and manager support. (1x.partners)
- Weekly payouts with low minimum thresholds (~$30). (1x.partners)
Betwinner
- Delivers creative resources, tracking dashboards, and affiliate managers. (Betwinner Guidebook)
- Options for weekly or monthly payments under different NET schedules. (Betwinner Guidebook)
4. Payment Terms & Minimum Payouts
| Program | Revenue Share | CPA/Hybrid | Payout Frequency | Min. Payout |
| Indibet | Yes (~40%) | Possibly on request | Flexible (monthly or quicker) | Varies by agreement (Indibet Partners –) |
| 1xBet | Yes (~40%) | Yes (1xpartners.com) | Weekly (Tue) (1xpartners.com) | ~$30 (1x.partners) |
| Betwinner | Yes (25–40%+) (15M – iGaming educational platform) | Yes (select) (15M – iGaming educational platform) | NET-7/15/30/60 (Betwinner Guidebook) | ~$30 (Betwinner Guidebook) |
5. Which Program Is Best for Indian Traffic?
👉 Choose Indibet if:
- Your audience is primarily Indian or cricket-focused. (–)
- You want simple revenue share, local payment options, and content targeting IPL/Indian sports. (–)
👉 Choose 1xBet if:
- You want strong global reputation, weekly payouts, multi-model commissions, and wide sports coverage. (1x.partners)
- You plan to promote multiple sports and casino verticals with a broad audience. (1xpartners.com)
👉 Choose Betwinner if:
- You’re targeting global and diverse traffic, including international sports and casino. (Gambling Partners)
- You want tiered commission rates and flexible payment schedules. (Betwinner Guidebook)
Final Thoughts
- Indibet Partners shines with targeted Indian traffic and straightforward revenue share suited to IPL and cricket platforms. (–)
- 1xBet Affiliates offer flexibility, global reach, and advanced tools — ideal if you manage diverse audiences. (1x.partners)
- Betwinner Affiliate Program provides tiered, lucrative earnings and a wide product suite, though support and consistency may vary. (15M – iGaming educational platform)
👉 Your best choice depends on your audience focus (local vs global), traffic strategy (SEO vs social), and revenue goals. Indibet is usually the best to convert best in Indian-centric content, yet in the case of a wide, multi-niche campaign, 1xBet and Betwinner have excellent prospects.
I could sketch out how to market these affiliate programs with Indian-based content ranking high using SEO, should you wish!